FRACTIONAL CPO AND PRODUCT ADVISOR · LOS ANGELES
I work with founders, CEOs, and boards at fintech, lending, and AI-driven companies. Over 20 years I've taken products from a first sketch to millions of users, and I'd like to help you do the same.
I've spent more than 20 years building products. Most recently I was Chief Product Officer at Lighter Capital, a revenue-based lender to SaaS startups.
Before that I was the first employee at System1. I worked alongside the two founders to turn an idea into one of the largest independent ad-tech platforms in the US. Earlier, I led product at Leaf Group and Spark Networks.
My training is technical. I studied computer science and mathematics and graduated with honors. My instincts are operational. I've founded and sold my own businesses, including an Amazon store and a pediatric medical practice in Los Angeles, so I know what it takes to make payroll and ship on a deadline.
I learned leadership early, as a Lieutenant in the Israel Defense Forces responsible for a company of 250 soldiers. Today I advise startups and serve on boards, including UCLA's Master of Quantitative Economics advisory board.
Where I've built
The same four steps whether I'm joining a seed-stage team or a public company. The depth changes. The order doesn't.
Step 1
Customer interviews, advisory boards, and the numbers. I want to know where the business makes and loses money before I suggest anything.
Step 2
A clear product vision and a roadmap tied to company goals. It's written so the board, the engineers, and the sales team all read it the same way.
Step 3
MVP, alpha, beta, launch. Tight specs, honest prioritization, and feedback loops that shape the product while it's still being built.
Step 4
Data integrations, AI, and process automation that take hours out of the operation, so the team can spend its time on growth.
Strategy is only useful if it ships.
Engagements run from a single strategy sprint to a standing fractional role. Most start with a conversation about what's in the way.
Senior product leadership without a full-time hire. I lead the roadmap, the team, and the board conversation.
Ideal for Seed to Series C companies
A product vision and a prioritized plan your executive team agrees on, with the metrics to track it.
Ideal for companies at an inflection point
From concept and architecture through MVP, beta, and launch. I've done it inside a startup and inside an established lender.
Ideal for new platforms and business lines
Practical AI that pays for itself, like ML document parsing and automated underwriting research.
Ideal for operations-heavy teams
Credit decisioning, fraud prevention, underwriting, and financial data integrations with Plaid, QuickBooks, Xero, and Stripe.
Ideal for lenders and fintech startups
Board-ready product updates, customer advisory boards, and an experienced outside view on product and team.
Ideal for CEOs and boards
A few of the products I've led, and what changed for the business afterward.
LIVE PRODUCT · BUILT BY RANIT
Run your leadership team with clarity and rhythm. Set the destination, break it into goals and OKRs, and keep everyone accountable week after week, all in one place.
Visit the product →leadership.ranitefron.comLIVE PRODUCT · BUILT BY RANIT
List your home on the MLS for a flat fee.
Visit the product →homeonmls.ranitefron.comLIVE PRODUCT · BUILT BY RANIT
An AI-powered profitability platform for independent medical practices. It maximizes revenue, reduces operational costs, and automates workflows, all without adding patient volume or physician workload.
Visit the product →medical.ranitefron.comLIVE PRODUCT · BUILT BY RANIT
A personal strength coach in your pocket. It serves up each day's workout from your 6-week program with the right weight, reps, and rest, and raises the weight once you've earned it. Know exactly what to lift today, and when to lift more.
Visit the product →lift.ranitefron.comLIGHTER CAPITAL · CHIEF PRODUCT OFFICER · 2021 TO PRESENT
Loan application redesign
Rebuilt the application and connected it to applicants' banking and accounting data.
80% faster completion · +20% conversion
Financial data integrations
Plaid, QuickBooks Online, Xero, and Stripe, giving underwriters a real-time view of each business.
50% less underwriting time · 25% fewer defaults
Machine learning for P&L statements
SageMaker pipelines that parse and tag revenue, marketing spend, and payroll automatically.
500+ companies benchmarked · 100s of hours saved
Customer insights dashboard
Banking, accounting, and benchmarking insights in the customer portal, with personalized upsell offers.
+30% engagement · +15% organic capital launches
SYSTEM1 · FOUNDING EMPLOYEE, SENIOR DIRECTOR OF PRODUCT
I joined as the first employee and partnered with the two founders on vision and strategy. I built the product, design, and QA team, and we shipped the business console, reporting, and optimization tools that ran the company.
1M+
users
$500M
annual transactions
$250M
development directed
+10%
CTR from in-house AI
LEAF GROUP · DIRECTOR OF PRODUCT
I owned roadmaps across eHow, LiveStrong, and Society6, using analytics, A/B testing, and UX redesigns to grow traffic and revenue without hurting the experience.
50M
monthly visitors
$150M
annual revenue
FOUNDER · 2019 TO 2021
I built an Amazon store for custom fidget toys, grew it with organic TikTok content, and sold it in 2021. I also founded a pediatric practice in Los Angeles and handled the EHR, billing, lease, and hiring myself.
2021
store acquired
If you're building something and need senior product leadership, I'd like to hear about it.